About Dr. Tracy Tuten

Hello!

I’m Dr. Tracy L. Tuten, an accomplished marketing researcher, strategist, digital maven, and branding enthusiast. With a passion for unraveling the complexities of modern marketing, I’ve dedicated my career to shaping innovative strategies that resonate in the digital age.

As an author with a penchant for creating impactful insights, my words have found a home in multiple renowned books, including the acclaimed “Social Media Marketing,” now in its 5th edition, and “Principles of Marketing for a Digital Age,” published by Sage Publications. I’ve journeyed through the academic landscape, with my research gracing the pages of esteemed journals like Psychology & Marketing, Journal of Business Research, and Social Science Computer Review.

My curiosity has taken me across the globe, where I’ve lent my expertise as a consultant, market researcher, and guest professor. Collaborating with titans of industry such as Samsung, Dell Technologies, and The New York Times, I’ve harnessed the power of research to elevate brands to new heights.

Honored to be a two-time Fulbright Scholar, having shared my wisdom in Korea and Argentina, I hold accolades for teaching excellence that reflect my commitment to nurturing the minds of future marketing trailblazers.

My skill set spans a multitude of domains, including qualitative research, dynamic speaking engagements, and strategic consulting. My prowess extends to capturing research insights with both B2B and B2C audiences, levering in-depth interviews, focus groups, and ethnography.

Let’s connect and embark on a journey of discovery together. Whether you’re seeking cutting-edge insights, dynamic speaking engagements, or transformative marketing strategies, I’m here to guide you toward success in the ever-evolving digital realm. Let’s redefine what’s possible, one strategic step at a time.